beer release

Buoy Beer Launches Rotating Can Lineup with Helles Lager 6-Packs

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Buoy Beer Company of Astoria, Oregon, has announced its first rotating seasonal 12oz cans with 6-packs of the beloved Helles Lager leading the way. Helles is the first of four seasonals in Buoy’s 2019 lineup and has been a popular draft-only beer at Buoy since the brewery opened in 2014.
More from a press release:
Buoy describes their Helles as:
Uncomplicated. Unforgettable. This fine golden gem is the epitome of a brewer’s restraint. Artful touch coaxes subtle body from the palest, softest celebration of German Pils Malt. Delicate, refined, simple: Helles is just so, and just enough. A style born on March 21, 1894 in Munich and reborn over a century later in Astoria, with nothing lost in translation.
Helles Lager has had a constant and enthusiastic following over the past 5 years:
“I’ve been enjoying Helles ever since Buoy’s founding brewer Dan Hamilton was making it in his garage. It has a clean crisp taste and I feel the IBU is perfect for a lager. This is making me crave a cold Buoy.”
– Sergeant Major John Makela
“I love the Buoy Helles. One sip and I am transported to Astoria on a bright sunny day, sitting on the pier, watching the boats navigate up and down the mighty Columbia — with nothing else to do but more of the same.”
– Lisa Morrison, Belmont Station
“I’m not sure you all really understand how long-lasting and deep my love is for Helles. My beer-drinking world changed the day I tried Dan’s Helles in his garage before there was even talk about starting Buoy Beer. It is without a doubt, my favorite beer. I’m giddy beyond explanation for Helles to be available in cans. You both know I’ve been asking for it since the day you all started canning. Love you guys, love Buoy, love this beer. Lots of love here. Thank you all for being awesome.”
– Pastor Tony Coulombe
Helles Lager will be available in 6-packs of 12oz cans distributed in Oregon & SW Washington. Join us at Bridgetown Beerhouse for a first look at the new cans on February 27th. The rotating 12oz can will rotate through four styles with future releases to include a citrus tank sour and a single-hop IPA.

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com

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