Occidental Brewing Releases Edel-Hell Helles Lager in 12oz Cans

North Portland’s Occidental Brewing Co. has released Edel-Hell Helles Lager in 12-ounce cans and 6-packs. In a press release Occidental calles Helles Bavaria’s answer to Pilsner. There are remarkably few Helles-style lagers available in bottle or can, and local versions are especially rare.

More from the release:

Helles is a delicate, malt-forward style known for its subtle touch of hops and light straw color. Indeed, “hell” is the German word for light (as in color) and describes the style’s pale hue. “Edel” is German for noble and Occidental calls its example Edel-Hell, using the honorific to signify both the use of a classic noble hop variety— Tettnanger—as well as the brewers’ pride in this fine lager.

Edel-Hell is a crisp thirst quencher and a bright, approachable beer for all occasions. And a six-pack of 12-ounce cans is equally at home in your refrigerator, picnic cooler, or golf bag. They’re easy to spot by the swirling blue and white stripes that pay homage to this brew’s Bavarian pedigree.

This is Occidental’s fifth beer to be released in cans and its first in the 12-ounce format. Occidental Brewing Co. was founded in 2011 by Ben and Dan Engler. Focusing on largely traditional continental European beer styles, Occidental has won numerous awards. In addition to the original brewery in Portland, they also now operate a facility in Sparks, Nevada.

Samurai Artist
Samurai Artist

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com