Today, BeerAdvocate founders Jason and Todd Alstrom announced to subscribers the discontinuation of their print magazine which was founded in 2007. It’s not a huge surprise since last year the beer ratings and review website had trouble fulfilling subscriptions and shifted from a 72-page monthly print edition to a 112-page quarterly. This follows the news that both Northwest Brewing News and Oregon Beer Growler Magazine have also both called it quits. BeerAdvocate also just recently announced their new mobile app Beers by BeerAdvocate that attempts to bring back some of the users who have went to Untappd or even RateBeer.
“It’s no secret that the media world has experienced rapid change over the last few years. The truth is the media landscape has long been defined by change, including the niche occupied by beer periodicals like our own BeerAdvocate magazine. And change, while painful at times, can often be a positive.” wrote the brothers Alstrom in an email today.
The upcoming April release of the 134th issue will be the last of the magazine and wont actually be in print, but released as a pdf to subscribers. BeerAdvocate isn’t done with journalism though, they plan to continue to publish new content and articles on their website while shifting focus towards festivals, the new app and the site.
Current subscribers have been offered a free one-year online membership to BeerAdvocate’s new Respect Beer Society, which perks like beta testing the new app, discounts, advertising-free browsing, extended users stats, and more. Meanwhile, the only remaining consumer beer publication Craft Beer & Brewing Magazine will fill-in for BeerAdvocate subscribers remaining owed issues. CBBM is a bi-monthly publication focusing on techniques and trends in beer. If you already subscribe to Craft Beer & Brewing then your subscription will be extended for free to however remaining issues you had paid for of BeerAdvocate Magazine.
“we truly thank you for your subscriptions, your support, and your understanding.” writes Todd & Jason Alström Founders, BeerAdvocate.