Industry News

Hopworks Unveils North Williams Pub and Beergarden

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Hopworks Urban Brewery has relaunched its BikeBar pub as the North Williams Pub and Beergarden, and we stopped by for a first look at the remodel/rebrand. Southeast Portland-based Hopworks opened BikeBar as its second location in June of 2011, a satellite bike up pub on N. Williams busy new bicycle corridor.

 

The remodel and renaming of BikeBar has been a slow, thoughtful process, not an immediate redesign but one that’s taken place over time. The bar-area with high top tables and chairs has been redone with casual low top booths, along with window areas and more communal outdoor seating.

 

 

The beer garden isn’t new, but it’s now enclosed with a high-top tent with skylights and clear sides so that you can still see the bioswale and sustainable plant-life that surrounds it. The open tented beer garden is heated, has a gas fire pit or two, picnic tables, and a series of bike racks just outside.

 

 

“We wanted to add a beer garden that offers a respite from the hustle and bustle of daily life,” explained Christian Ettinger, Hopworks founder and brewmaster. “Pubs have long been the social center of great communities, and we hope the North Williams community will consider us their home away from home.”

 

 

The Hopworks North Williams Pub and Beergarden is located on the ground floor of ecoFLATS, a pioneer in sustainable construction on North Williams, with a roof featuring 20 kW of photovoltaic solar panels, as well as solar hydronic heating and an incredibly tight envelope. The bike highway on North Williams Ave. carries 3,500 thirsty cyclists by Hopworks’ front door each day. Hopworks originally opened at the location in the summer of 2011.

 

 

The brewery is celebrating the relaunch with the release of three new beers:

Reply All is a hazy, juicy IPA brewed with Eldorado hop-hash, Idaho 7, Mosaic, and Strata hops for notes of pineapple, tangerine, and spruce with a silky-smooth body. It will be available on draft and in 16 oz. cans.

Oceania is an Imperial IPA with a light malt body to showcase hops from Australia and New Zealand. This IPA was brewed with Dr. Rudi, Green Bullet, Vic Secret and Rakau hops, offering bright, tropical, and sticky notes with a wave of passionfruit, lime and papaya for an incredibly drinkable, boozy IPA. It will be available on draft and in 22 oz. bottles.

Ouch! Cactus IPA is a beautiful light pink beer hopped and fruited to the rafters with the prickly pear fruit of the Nopal cactus. This pale ale blends medium malt body and hops with the slightly tart, bright flavor of prickly pear cactus fruit. Dry hopping gives a lemon zest and citrus aroma that “pears” well with the succulent prickly pears. It will be available on draft and in 16 oz. cans.

For more information, visit www.hopworksbeer.com and engage with the brewery on social media @HopworksBeer.

 

 

About Hopworks Urban Brewery
Hopworks Urban Brewery creates world-class beer and food with sustainable business practices that protect the environment and support the community. Utilizing organic malts and a combination of locally-sourced, organic, and Salmon Safe hops, the company’s 20-barrel brewery in Portland, and 7-barrel brewery in Vancouver, produce 13,500 barrels of beer and cider a year for HUB’s brewpubs and distribution throughout the West. Hopworks is a family-owned and operated business, the first Certified B Corporation brewery in the Pacific Northwest, a member of 1% For The Planet, and a gold-level bike friendly business.

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Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com

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