Fresh off being acquired by Legacy Breweries/EPR Properties, Eugene, Oregon’s Ninkasi Brewing Company has announced a rebrand with fresh packaging. According to an announcement, the new packaging is to make the bottled beer lineup more in line with the brand vision laid out for the newish cans. The new packaging coincides with the release of Ninkasi Pilsner and the re-release of Oatis, brought back by popular demand.
More from release:
The redesigned packaging brings a bold, iconic look to the brand. “We’re always searching for ways to innovate and improve our beers,” said Nikos Ridge, Ninkasi’s president and co-founder. “The new look reflects that continuous improvement.” A chevron badge is consistent across all of the packaging. “The chevron represents the mountains in our backyard,” said Sarah Johnson, Ninkasi’s Chief Customer Officer. “Each label tells a story about our connection to nature, which is what makes our beer special and it’s the reason we make the Northwest our home.”
To coincide with the brand refresh, Ninkasi is introducing its own take on a classic Northern German style pils, named Ninkasi Pilsner. “Our brewers dedicate time to work on their own ideas,” said Daniel Sharp, Ninkasi’s Director of Brewing Process Development. “Ninkasi Pilsner is a direct result of our recipe development and innovation program.”
Ninkasi is also re-releasing Oatis, its popular oatmeal stout. “Our fans brought this one back,” said Jamie Floyd, Ninkasi’s co-founder and brewer. “Vanilla Oatis has a lot of fans too. Keep an eye out for an occasional appearance as a limited, draft-only release.”
About Ninkasi Brewing Company Founded in 2006 by Jamie Floyd and Nikos Ridge, Ninkasi Brewing Company continues to grow from its first batch of Total Domination IPA to a three-brewhouse operation (90-barrel, 55-barrel, and its new 5-barrel pilot brewery) located in Eugene, Oregon. Ninkasi’s year-round beers are sold throughout Alaska, Alberta, Arizona, California, Colorado, Idaho, Nevada, Oregon, and Washington, as well as Vancouver, British Columbia. The brewery remains privately-owned and is committed to community support and giving. Ninkasi’s Beer Is Love program offers in-kind donations and support for organizations throughout its footprint.
Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding.