Widmer Brothers Brewing has announced new Portland Timbers soccer co-branded 16oz Hefe cans, following up on last years Trailblazers cans. Widmer and the Portland Timbers have the longest-standing craft beer partnership in Major League Soccer.
More from a press release:
For a city that loves its beer and soccer club, Hefe – “The Official Craft Beer of the Portland Timbers” and nine-time Great American Beer Festival (GABF) medal-winner – is now in new Timbers home jersey-themed cans to celebrate the long-running partnership.
“We’re huge fans of Widmer Brothers’ beer, and we’re excited about bringing Hefe to life in these Portland Timbers cans,” said Portland Timbers President of Business Mike Golub.
Widmer Brothers also recently finalized a new, four-year partnership with the Timbers, continuing their tenure as longest-standing craft beer partner in Major League Soccer.
“We’ve been a proud partner of the Portland Timbers for almost 20 years, and we’re thrilled to continue that tradition,” said Rob Widmer, co-founder of Widmer Brothers Brewing. “If we know one thing about Portlanders, it’s that they love craft beer and the Portland Timbers. We’re excited to bring these together and wrap Hefe in a new Timbers kit.”
Widmer Brothers Hefe is the brewery’s cloudy flagship beer with bold, clean flavors and pronounced citrus and floral aromas – hallmarks that define American-style Hefeweizen.
To celebrate the new cans, Widmer Brothers will host a launch party on April 27 at Tilt’s northwest Portland location, featuring axe throwing, Timbers swag, ticket giveaways, and, of course, the new cans of Hefe while you watch the Timbers take on Toronto FC beginning at noon.
From the June Timbers home opener through the end of the 2019 MLS season, the limited-edition 16-ounce cans will be available at Providence Park, bars throughout Oregon, as well as at grocery stores in four packs.
Over the decades, Hefe has elevated Widmer Brothers Brewing to national acclaim, with the beer winning 12 GABF and World Beer Cup medals. It most recently won a bronze medal at the 2018 GABF Awards and back-to-back gold medals at the Oregon Beer Awards in 2016 and 2017, and is still the top-selling craft beer in Oregon.
Portland-based Sasquatch Agency designed the packaging.
For more information on Widmer Brothers Brewing, including where to find the limited edition Portland Timbers-Hefe cans, visit widmerbrothers.com. Or, see what the brewery is up to on Facebook, Twitter, and Instagram.
About Widmer Brothers Brewing Widmer Brothers Brewing helped create the Pacific Northwest craft beer movement in 1984 when founders Kurt and Rob Widmer, then in their 20s, began brewing unique interpretations of traditional German beer styles. In 1986, Widmer Brothers Brewing introduced the original American-style Hefeweizen, which elevated the brewery to national acclaim. Since then, the brewery’s iconic Hefe has grown to become Oregon’s favorite craft beer. For more than three decades, Widmer Brothers has continued to push the boundaries of craft beer. Based in Portland, Oregon, the brewery currently brews a variety of beers including nine-time GABF medal-winner Hefe, Drop Top Amber, and a full seasonal lineup. Additionally, the brewery continues to make a series of limited edition, small-batch beers available in Oregon. For more information about Widmer Brothers Brewing, visit http://www.widmerbrothers.com/.
Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding.