The craft beer industry has a diversity problem, which should be obvious to anyone who has ever seen the overwhelming amount of burly bearded white dudes (full disclosure: I am one of those dudes) roaming tap rooms or spraying down tanks in the brewery.
Corvallis, OR-based Block 15 Brewing Company is bringing back last years popular summer seasonal Fresh Flow IPA with cans and draft. Fresh Flow is designed to be a refreshing IPA for sunny summer drinking and made in cooperation with artist Chris Herbst of Ashland’s Flow Factory NW, who designed the can label. Brewed often and canned fresh throughout the summer, look for Fresh Flow on tap and in cans at the finest bottle shops, beer bars, and markets around Oregon and Washington from June through August.
More from a press release:
“Fresh Flow blends ideas and aesthetics from two Oregon artists—a brewer and a painter—that are both inspired by summer living in the Pacific Northwest,” said Block 15 founding brewer Nick Arzner.
“Whether you’re cracking cans in the backyard with your friends and family or packing them into the mountains on a weekend excursion, we designed this IPA to balance a vibrant hop experience with the refreshing finish we crave on hot summer days.”
About Fresh Flow Fresh Flow is a tropically hoppy IPA featuring a fruit-forward blend of American and New Zealand hop varietals. 2-row and superior pilsen form its crisp grist base, while oat malt, flaked barley, and fermentation with English ale yeast softly rounds out the body. Fresh Flow finishes relatively dry, with a gentle bitterness and lingering fruity hop notes.
Fresh Flow is releasing at Block 15 Brewery and Tap Room on Saturday, June 1, with distribution around Oregon and Washington beginning Monday, June 3.
Grains: 2-Row, Superior Pilsen, Carafoam, Oat Malt, Flaked Barley Hops: Azacca, Chinook, Galaxy, Mosaic, Citra, Apollo Extract Yeast: London Ale III ABV: 6.5% FG: 1.010 Can Volume: 1 Pint / 16 FL OZ
About Block 15 Brewing Company Offering unique hop forward ales, crisp lagers, traditionally brewed abbey beers, barrel-aged rarities, and one of the Northwest’s most extensive wild and sour programs, Block 15 produces a range of artfully crafted beers, brewed with a nod toward fresh ingredients and fresh thinking. Established in 2008, and brewer-owned from day one.
Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding.