Deschutes Brewery is releasing their second collaboration with Humm Kombucha, with the release of Humm Zinger. Humm Kombucha and Deschutes are both Bend, Oregon-based companies.This cross-category collaboration is a take on a Shandy/Radler and will help lead into the summer.
Humm Zinger combines Humm’s tangy grapefruit kombucha with the iconic Cascade hops and Pilsner malt for big citrus flavor with a profound dry hop character. This unique collab is a sessionable 4.3% ABV and 12 IBUs.
Humm Zinger releases in early May in 12-ounce, 6-pack cans with limited distribution focused in the Pacific Northwest and Virginia. Humm Zinger’s bold flavor will be joined by Deschutes Brewery’s sour series début in cans this summer.
About Deschutes Brewery: Deschutes Brewery, family and employee owned since 1988, is the quintessential beer of the Pacific Northwest. Founded on the guiding principles of true craftsmanship, ultimate quality and extraordinary consumer experience, Deschutes Brewery is recognized for defining beers such as Black Butte Porter, Mirror Pond Pale Ale, Fresh Squeezed IPA and the non-stop release of pioneering small batch experimental and barrel-aged beers. Deschutes can be found at its brewpubs in Bend and Portland, Oregon, Tasting Rooms in Bend, and Roanoke, Virginia and at accounts across the country. Visit Deschutes Brewery’s beer finder at https://www.deschutesbrewery.com/beer-finder/ to find a Deschutes beer near you. www.deschutesbrewery.com
About Humm Kombucha: Humm is the world’s most drinkable kombucha and a fan favorite amongst families, athletes and wellness seekers. Founded in 2009 by kombucha enthusiasts Jamie Danek and Michelle Mitchell, the company is one the largest, fastest growing, and beloved kombucha brands. From the company’s early days brewing in the founders’ kitchen through its movement to a full-scale brewery, Humm Kombucha has remained focused on taste, accessibility, and overall wellness because health and happiness go hand-in-hand. Humm can be found in grocery stores, convenience stores, and restaurants throughout North America, and now in many parts of Europe and Asia. Humm can be found at Target, Walmart, Safeway, Costco and Whole Foods locations in all 50 states. Headquartered in Bend, Oregon, Humm created the world’s first Kombucha tap room in 2013 and welcomes visitors to grab a glass seven days a week. Visit Humm online at www.hummkombucha.com
Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding.