Sierra Nevada and Bitburger collaborate on 2019 Oktoberfest Beer

SSierra Nevada Brewing Co.’s annual collaboration on the 2019 Oktoberfest beer will be with Bitburger Brewery. This years seasonal Oktoberfest release will be the first American beer brewed with Bitburger’s secret hop blend. The beer will be released nationwide in bottles in late July.

More from a press release:

The beer is brewed with Bitburger’s famed Siegelhopfen (meaning “sealed hops”)—a classified hop blend that has never been shared outside the German brewery walls. The beer will also feature Bitburger’s custom yeast, another house ingredient gifted for the first time ever.

“Our breweries’ shared commitment to quality and family ownership made this an obvious fit,” said Sierra Nevada founder and owner Ken Grossman. “Together, our families have shared great times telling stories, enjoying food and drinking beer—the perfect conditions for a great Oktoberfest.”

Founded in 1817, Bitburger has been family-owned for seven generations. The brewery is famous for its “perfect pilsner” and its commitment to quality in brewing. The collaboration Oktoberfest will feature a rich amber color, smooth malty flavor and balanced hop character sure to turn backyards into beer gardens.

“We are thrilled to be brewing together with our friends from the iconic Sierra Nevada Brewery,” said Jan Niewodniczanski, Managing Director of Bitburger representing the seventh Generation of the family business. “Not only are we united by our passion for exceptional beer and truly unique hop flavors, we also share a long history of transatlantic exchange, leading to this exciting collaboration.”

Bitburger will visit Sierra Nevada’s facility in Mills River, NC to taste a test brew and to celebrate at Sierra Nevada’s public Springtoberfest celebration on May 11.

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About Sierra Nevada Brewing Co.
Inspired by frequent trips to the Sierra Nevada mountain range, Ken Grossman founded Sierra Nevada Brewing Co. in 1980. Highly regarded for using only the finest quality ingredients, Sierra Nevada has set the standard for craft brewers worldwide with innovations in the brewhouse and in its sustainability efforts. The pioneering spirit that launched Sierra Nevada now spans both coasts with breweries in Chico, California and Mills River, North Carolina. Sierra Nevada continues to honor its mountain heritage through day-to-day sustainability efforts and programs like Pale Ale for Trails. The brewery is famous for its extensive line of beers including Pale Ale, Hazy Little Thing®, Torpedo®, Tropical Torpedo® and a host of seasonal, specialty and limited release beers. Learn more at

About Bitburger Brewery
Bitburger is one of the most important privately-owned breweries in Germany. The company’s success over the past 200 years has been the result of its uncompromising commitment to highest quality, courage for technical innovations and dedicated employees. Furthermore, as a family-owned company in the seventh generation, Bitburger has always been very active in its home region. A careful use of natural resources, as well as the protection of the environment and climate, have always been part of Bitburger.

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Samurai Artist

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: