Oregon’s Deschutes Brewery new year-round HandUp IPA honors the brewery’s cyclocross roots. HandUp IPA raises funds funds for pancreatic cancer research in honor of brewery co-owner and cycling enthusiast, Colby Nightingale, who lost his life to pancreatic cancer last fall.
More from a press release:
HandUp is an American-style IPA that offers the ultimate drinkability with just 65 IBUs and 6.5% ABV. Driven by a big citrus and tropical hop character, HandUp has a light malt character with a refreshing crisp, dry finish.
“One dollar per barrel from all nationwide HandUp IPA sales will be donated to non-profit organizations that support pancreatic cancer research,” said Deschutes President and CEO Michael LaLonde. “Colby’s passion for the cyclocross community was undeniable and honoring his legacy by giving back to cancer research is something the entire Deschutes family is very passionate about.”
Cyclocross is part of Deschutes’ DNA and the popular sport is known for hand-ups, the most prestigious form of heckling, from its rowdy spectators. A hand-up comes in the form of enticing a cross racer with money, a beer, a donut, even a piece of bacon during a race. HandUp IPA is a nod to the brewery’s love of cross culture and their cyclocross team, a reminder that an uplifting hand is something everyone could all use from time to time, and a tribute to a dear friend whose memory is a reminder to live life to the fullest each day.
In celebration of this new IPA for the brewery, Deschutes will host the annual 2-day Cross Crusade races on the brewery campus in Bend accompanied by a 2-night Halloween party the last weekend in October.
HandUp IPA is currently shipping to distributors and will be available in all markets where Deschutes is sold in 12-ounce, six pack bottles and on draft.
Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding.