GoodLife Brewing adds Sippy Cup Hazy Pale Ale to Year-Round Lineup

Despite rumors to the contrary, the hazy IPA category is not going away. Based on the success of their limited release Sippy Cup Hazy Pale Ale, Bend, Oregon’s GoodLife Brewing is making it available year-round. Beginning at the end of September, Sippy Cup Hazy Pale Ale will be available in 12oz cans as well as draft.

More from a press release:

GoodLife Brewing’s owner, Ty Barnett, said ”I am very excited about adding another beer to our year-round lineup. We have spent the last couple of years working on perfecting the process of making a great Hazy. Sippy Cup has been a labor of love; from selecting the hops we use to give it super juicy flavors to the yeast we chose and the fermentation needs that it requires in order to hold the hazy stable and not fall out of suspension. Sippy Cup Hazy Pale is another excellent addition to our craft can lineup here at GoodLife.”

Sippy Cup is a hazy golden Pale Ale with a thick creamy head, bursting with juicy hop flavor and aroma. Utilizing a yeast strain from Imperial Organic Yeast, aptly named “Juice,” we used a light malt bill with fruit forward hops Galaxy, Mosaic, and El Dorado. Melon, pineapple, black tea, and citrus notes are up front in the aroma on this 6.4% ABV treat. A light, medium bodied mouthfeel finishes with a burst of citrus/tropical flavors and a very subtle bitterness.

GoodLife Brewing will be distributing Sippy Cup Hazy Pale Ale year-round in Oregon, Washington, and Idaho in 6-pack cans at bottle shops and independent chains. To celebrate the launch of the cans, GoodLife Brewing will be having a Sippy Cup release party at our pub in Bend on Monday, September 30th from 5pm-8pm.

For more information about GoodLife Brewing and our Adventurous Ales visit www.goodlifebrewing.com.
 

About GoodLife Brewing Company

As brewers of hand crafted ales, we are outdoor enthusiasts who look forward to sharing our craft beers that are most balanced and of the highest quality. GoodLife Brewing Company has been making award-winning beers since 2011 in its home of Bend, Oregon. GoodLife’s “Adventurous Ales” are Descender IPA, Sweet As! Pacific Ale, Comatose Imperial IPA and a selection of seasonal beers. In addition to making beer, GoodLife enjoys giving back ,to the community by supporting many local and national non-profit organizations. Play hard, live easy and enjoy GoodBeer for GoodLife! For more information, visit www.goodlifebrewing.com, or find us on Instagram, Facebook and Twitter at @GoodLifeBrewing.

Samurai Artist
Samurai Artist

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com

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