Though it’s not beer, Hi-Wheel’s Fizzy Wines has made their product at home among the beer and cider in Portland, Oregon. It’s too bad, their product was very unique and tasty, if a bit sweet. Under the right capitalization and management, Hi Wheel’s product could have been a tastier competitor to hard seltzer.
Hi Wheel Fizzy Wine’s opened in 2014 and was one of the flagship brands under the new Running Man Distribution when they launched the same year. Hi-Wheel’s fruited, citrusy, tangy and sometimes spicy and inspired flavor combinations were popping up everywhere on tap and in bottles and their taproom in Woodlawn has been hopping. So what happened?
Owner Ken Bonnin Jr. tells us “We had a number of expansion plans and for a variety of reasons, each one fell through.”