Lucky Lab releases Fuzzy Muzzle Fresh Hop Pale Ale in Cans for DoveLewis’ Dogtoberfest

Portland animal hospital DoveLewis is holding its annual Dogtoberfest celebration at Lucky Lab Brew Pub on SE Hawthorne Blvd. this Saturday, September 21st. The 25th annual celebration is billed as Portland’s largest dog wash and also includes all sorts of other dog pampering services rolled into an Oktoberfest party. This year, DoveLewis and New Seasons Market have collaborated with Lucky Lab on an official fresh hop beer in cans called “Fuzzy Muzzle.”

Dogtoberfest raises money for the DoveLewis blood bank and runs from 11 am to 5 pm on Saturday. The event is free to attend and dogs are obviously encouraged. Some of the dog services available at Dogtoberfest: dog wash, tiny and timid dog wash, nail trim and pet-friendly arts and crafts. There will also be live music, and, of course, beers.

DoveLewis Dogtoberfest at Lucky Lab

  • Who: You (And Your Dog)
  • What: Beer lovers and animal lovers, get ready for an Oktoberfest bash that will get your tail wagging. Please extend our invitation to your well-behaved dog! Celebrate the fall with a day full of pampering and dog-friendly activities at the 25th annual Dogtoberfest – Portland’s pet-friendliest Oktoberfest party and biggest dog wash! Enjoy music, food, beer–including a special brew made just for DoveLewis–and pet-loving vendors, all while your pup receives a wash and nail trim. Donations and proceeds from the event go toward our Blood Bank, which provides dogs and cats with more than 700 lifesaving blood transfusions each year. Dog pampering services include dog wash, tiny and timid dog wash, nail trim and pet-friendly arts and crafts. During Dogtoberfest, if you purchase a DoveLewis pint class, you’ll get a free fill of the Fuzzy Muzzle. Further, Fuzzy Muzzle will be sold at New Seasons and the proceeds will go to DoveLewis. Photos attached.
  • When: September 21, 11 am – 5pm
  • Where: Lucky Lab Brew Pub, 915 SE Hawthorne, Portland, OR 97214

About Fuzzy Muzzle: The “Fuzzy Muzzle” beer cloudy golden color with strong notes of peach, mango, and melon with subtle bitterness similar to a grapefruit rind to round out the flavor profile. Balanced flavor. A special co-LAB between Luck Lab Brewing, DoveLewis, and New Seasons. Sit. Stay. Drink. Lucky Lab Brewing is donating a portion of your Fuzzy Muzzle to DoveLewis Veterinary Emergency & Specialty Hospital because every fuzzy, furry, and feathered creature deserves some love. Boop.

  • First pints will be available at Dogtoberfest. Purchase a Dogtoberfest pint glass from DoveLewis and get a free pint of Fuzzy Muzzle. 
  • New Season’s ads hit homes on 9/25; available for in-store purchase
  • New Seasons will be pouring Fuzzy Muzzle on 9/27-9/28 at all stores and at their Fresh Hop Fest booth
Samurai Artist
Samurai Artist

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: