Bend, Oregon’s Riff Cold Brewed taproom will host a Silver Moon Brewing pop-up today “Riff-ugee Camp” during the brewpubs mandated OLCC closure. Riff it’s opening it’s doors for Silver Moon because of a clerical fuck up that caused the OLCC to temporarily shut down the brewery taproom for 3 weeks. The collaborative Riff-ugee Camp will take place from September 21st to October 11th, 2019.
Silver Moon and Riff have decided the appropriate centerpiece for this partnership would be, of course, a coffee/beer collaboration. Appropriately named, “Riff-ugee,” a barrel-aged cold-brewed coffee porter, leveraging Silver Moon’s popular Boys in the Wood Boysenberry Porter as a base, will be poured throughout the duration of the “Silver Moon Riff-ugee Camp” at the Riff Taproom.
“After nearly 20 years as a Bend brewery, we discovered an administrative error had been made earlier this year, and unfortunately we’re in the penalty box for the first time ever with the OLCC as a result” said James Watts, Owner and Vice President of Silver Moon Brewing. Watts is referring to an off-site permit the brewery had filed in the three prior years in order to provide beer service at the Bend Park and Recreation District’s Ice Pavilion. The permit, known as a Temporary Use of an Annual License, allows breweries to extend tap room poring privileges to off-premise locations and events.
“We read the unfortunate news, and following the initial shock, we immediately reached out,” said Paul Evers, Co-Founder and CEO of Riff Cold Brewed, as well as a co-founder of Bend’s Crux Fermentation Project. “It’s what we do.” Evers added, “we’re still a relatively small community who’s strength is based on a spirit of having each others’ backs. All boats float with the rising tide around here.” Evers, who started Riff with son Bobby Evers, Steve Barham, Nate Armbrust and Kevin Smyth, has a deep history in craft beverage which espouses an incredible cultural spirit of collaboration and community.
Riff and Silver Moon plan to offer the best of their respective coffee and beer offerings, among other beverages including wine, cider and Riff specialty cocktails, during the “Silver Moon Riff-ugee Camp.” Silver Moon staff will also make appearances as guest bartenders during events to create an authentic experience of integration and partnership for guests. And, to bring that point home even further, all standing Silver Moon discounts, including their Mug Club discount, will be honored by Riff during the three-week shutdown. The Riff Taproom has eight taps regularly dedicated to the best of craft beer, all of which will be taken over by Silver Moon’s biggest fan favorites in addition to the pop-up’s namesake Boysenberry Coffee Porter, “Riff-ugee.”
ABOUT RIFF COLD BREWED COFFEE Riff is Paul Evers, co-founder of Crux Fermentation Project; Nate Armbrust, former head of product development and cold brew operations at Stumptown; Steve Barham, former senior director at LinkedIn; and Bobby Evers and Kevin Smyth, both with deep experience in craft beer branding and operations.
ABOUT SILVER MOON BREWING The award winning brewery is widely known as the third oldest brewery in one of the birthplaces of Craft Beer, Bend, Oregon. Starting as a home brew shop in 2000, the brewery found new ownership in 2013, and production capacity has quickly risen to a top 25 brewery in Oregon. Silver Moon is distributed in seven states, including OR, WA, ID, UT, CA, CO, VT.
Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding.