Prestigious beer competition recognizes excellence among international brewers
Registration for the World Beer Cup® in 2020 is now open. WBC is sometimes considered the world’s most prestigious beer competition, alongside the Great American Beer Festival. What makes the World Beer Cup so unique is that it’s open to brewers from all over the world and happens only every other year during the Craft Brewers Conference. The 2020 Craft Brewers Conference will be held April 12-22nd in San Antonio, Texas this year. Registration for brewers to enter the WBC opens on October 29th and ends on November 13th.
More from a press release:
“The World Beer Cup is the pinnacle of beer competitions and the international gold standard for recognizing excellence in brewing,” said Chris Swersey, World Beer Cup competition manager. “It is a highlight to gather the international brewing community together to recognize exceptional brewers on a global stage and to generate consumer awareness for global beer styles and trends.”
Jan. 29, 2020 | Deadline for breweries to make competition changes
Jan. 29, 2020 | Cancellation/refund deadline for breweries
Feb. 17 – 26, 2020 | Non-US breweries: beer samples due to international consolidation points
March 9 – 13, 2020 | All breweries: beer judge samples due to Colorado
April 22, 2020 | World Beer Cup Awards Ceremony in San Antonio, Texas, USA
TBD | European World Beer Cup Awards Ceremony
Founded in 1996, the World Beer Cup began as a way to celebrate the global art and science of brewing. In 2018, more than 8,000 beers from 2,515 breweries, representing 66 countries, were entered into the competition. Beers were judged by an elite international panel of 295 judges from 33 countries.
Additional information on the application process is found on the World Beer Cup website. The World Beer Cup is made possible through the generous support of its sponsors, including 2020 presenting sponsor Siemens and partner sponsors Barth-Haas Group, First Key, MicroStar Logistics, and Sahm.
Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding.