Deschutes releases WOWZA! 100-Calorie Hazy Pale Ale in Cans

WOWZA! is Deschutes Brewery’s new sessionable hazy pale ale that is only 100-calories, 4% ABV and with just 4-carbohydrates. Check out our extensive article on how they developed this beer and an interview with R & D brewmaster Veronica Vega.

WOWZA!, was released as a draft only offering as of this past Fall for Portland Trailblazers game. But, due to popular demand Deschutes is now releasing WOWZA! in 12oz cans everywhere.

“We’re thrilled with the early excitement around this brand and that Blazers fans have been enjoying WOWZA! during games,” said Neal Stewart, vice president of marketing at Deschutes. “We’ve been listening to consumers asking for lo‐cal, lo‐carb, and less filling beers that still taste great and pulled all the stops to get it in to cans as fast as possible!”

Stewart is confident that this trend will continue to grow and is proud that the brewery can provide an offering, like WOWZA!, that checks all the boxes for active and health‐conscious consumers.

WOWZA! is a full-flavored, effervescent hazy pale ale. Subtle citrus notes and a hop forward aroma join flavors of candied orange, passion fruit and blackberry with a crisp, light finish. Deschutes uses the popular ingredient, Chicory Root, a natural inulin fiber sourced from Cosucra Farms in Belgium, to balance the body and sweetness of the beer without affecting the calorie count. WOWZA! begins shipping to distributors this week and will be available in all markets where Deschutes is sold in 12-ounce, six pack cans and on draft in January.

Samurai Artist
Samurai Artist

Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding. Contact: SamuraiArtist@NewSchoolBeer.com

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