Hood River, Oregon’s Double Mountain Brewery and Cidery has debuted the first beer in a new experimental IPA series with Ol’ Greg IPA. Launched as a rotating 3-part seasonal series, Ol’ Greg IPA is a way to push the brew team out of their comfort zones and try novel ingredients or techniques.
Ol’ Greg is the first of three distinct IPA’s with aromas of spiced fruit and black currant swim in a sea of all things that are good. Ol’ Greg is available in refillable 500ml bottles and on draft at Double Mountain’s Hood River Taproom, SE Portland Taproom in the Woodstock neighborhood, and at fine establishments throughout the Northwest.
Ol’ Greg IPA 7.0% ABV 80 BU “Do ya love me? Could ya learn to love me? Old world meets new with a Pacific NW IPA brewed with English hops and yeast. Big, bitter, and delicious.” Greg Balch, Head Brewer
Ol’ Greg is a reference to a sketch from The Mighty Boosh, if you haven’t seen it yet, watch it a few times. Its disturbing, hilarious, and often quoted round the brewery.
A little insight into the label inspiration: Complimenting this delicious experimental series, each beer’s label highlights the benefits of using refillable bottles. The carbon footprint of refillable bottles is vastly lower than other container choices, making it the best container for the environment. Add the benefit of reduced oxidation, and refillable bottles are better for the beer too. This beer is electric, perhaps more than the electric vehicles of the future.
About Double Mountain Brewery and Cidery: Double Mountain Brewery and Cidery was established in 2007 in the heart of downtown Hood River, OR. Founder, Matt Swihart, opened the brewery with a clear mission: make great beer for craft beer fans. The unique location of Double Mountain provides the use of pure and clean glacial water for beers and ciders, while also taking advantage of regionally grown hops. Reusable bottles allow customers to partake in a softer environmental footprint, affirming they are part of a sustainable future. Double Mountain may be found on tap and in bottles throughout the Pacific Northwest and British Columbia. Learn more at www.doublemountainbrewery.com
Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding.