Brian Koch is the owner of North Portland’s Lombard House pub, and like many others he is grappling with a pandemic, a pivot to delivery, and worldwide protests of an unjust system that have implications far more important than beer and bars.
Hood River, Oregon’s pFriem Family Brewers is coming off another great year and revealing their 2020 packaged beer schedule and a new reserve club. pFriem will continue releasing a huge assortment of seasonal, year-round and limited releases in bottles and cans in 2020. For this late winter season alone they have bottled Citrus Zest IPA, Mosaic Pale, and Vienna Lager.
Membership based beer clubs that go direct-to-consumer are very hot right now, pFriem’s is going to be called the pFriemsters Union 541. Membership to the pFriemsters Union will cost $115-$130 for every three-month period and can be canceled at any time. Benefits to the club include:
Quarterly allocations of six unique pairs of rare beers
10% off all in house to-go bottles and online bottle purchases
Members only gifts
Union-specific events plus priority access to other pFriem events
pFriem IPA and Pilsner will continue to be made year-round and packaged in 12oz cans and 500ml bottles. Hazy IPA is also available year-round in 500ml bottles. Many of the classic and select seasonals and Belgian-style releases are also still in the lineup ie Mosaic Pale, Belgian Strong Dark, Super Saison etc.
A couple of the interesting new packaged releases we see on calendar include mysterious beers like Las Piñas, another called La Baie Sauvage and an Alesong Brewing & Blending collaboration, both in the barrel-aged collection. An Oatmeal Cookie Ale will also be bottled for the first time.
Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding.