Brian Koch is the owner of North Portland’s Lombard House pub, and like many others he is grappling with a pandemic, a pivot to delivery, and worldwide protests of an unjust system that have implications far more important than beer and bars.
White Labs, is giving away trips to the Craft Brewers Conference, Homebrew Con and the Great American Beer Festival. It’s all part of the international liquid yeast and fermentation company’s 25th anniversary celebration.
More details from a press release:
To thank their loyal customers who have helped them reach this milestone, the company is giving away trips to this year’s Craft Brewers Conference & BrewExpo America® in San Antonio, TX; Homebrew Con in Nashville, TN; and the Great American Beer Festival® in Denver, CO; as part of their “25 Anniversary Share Your Story Contest.” In addition, they’ll also be giving away monthly prize packs throughout the year as part of a social media sweepstakes.
White Labs was founded in 1995 by Chris White after graduating from the University of California, San Diego, with a Ph.D. in biochemistry. While Chris was in school, he befriended and learned how to make beer with homebrewers who would become some of the world’s greatest professional brewers. They needed a better supply of yeast, so White began producing pitchable quantities of liquid brewer’s yeast at a time when pure cultures were not readily available. White would later begin propagating liquid yeast for homebrew stores and other professional brewers.
“When we first opened in San Diego craft beer was in its early days,” said Chris White, president, founder, and CEO of White Labs. “You had a few established breweries sprinkled here and there, but overall, there wasn’t a lot. That’s honestly been one of my favorite things about this journey. Not only are you part of such a close-knit community that pushes each other to succeed, but because of that shared love and passion of the craft, we’ve gotten to watch the industry grow. And not even just in the U.S., but across the world.”
Since providing the first liquid pitchable yeast on the market 25 years ago, the company has continued to be a leader in the industry. In 2014, White Labs introduced its patented FlexCell™ technology and PurePitch® packaging, limiting the yeasts’ exposure to the environment and oxygen while allowing the company to deliver high-quality lab-grown yeast to breweries worldwide. One year later, they opened their first international location, White Labs Copenhagen, that has since grown to provide 100% certified organic yeast to customers. Soon after, they secured a third-party distribution warehouse in Hong Kong, marking their first official venture in the Asian market. White Labs continued to expand its footprint in 2017 by opening an East Coast production facility, White Labs Asheville, and brewpub, White Labs Kitchen & Tap, that showcases the delicious art of fermentation in downtown Asheville, North Carolina.
“We have some exciting things planned this year,” said White. “On top of celebrating this anniversary with our team and customers throughout the year, we’ve also been working on some product innovations that we’re very much looking forward to announcing in the coming months.”
About White Labs White Labs Inc. is an international company headquartered in San Diego that provides liquid yeast, fermentation products, services, analysis and education to professionals and enthusiasts alike. Continually raising the bar in the art of fermentation, White Labs stretches the limits of science to set new standards in purity and freshness. From the industry’s first pitchable liquid yeast to a complete revolution in the way it’s propagated and packaged, the White Labs’ innovative spirit is tireless. For more information on White Labs and its various products and services, please visit whitelabs.com.
Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding.