“I wake up kind of angry every day, but we gotta get over that and look forward to a brighter future,” says Dan Hart, co-owner of Prost, Mississippi Marketplace, Stammtisch, Bantam Tavern and Interurban.
Corvallis, Oregon’s 2 Towns Ciderhouse is releasing Clementine + Grapefruit flavor in their SeekOut Real Hard Seltzer brand. What makes this seltzer product line unique, is the cidery uses fresh-pressed whole fruit and no added sugar. Clementine + Grapefruit is the first new flavor added to the four core SeekOut Seltzer varieties. All of the SeekOut Seltzer’s are 5% ABV and 100 calories per can.
More from a press release:
SeekOut Seltzer embarks on another breakout year of success following its production of nearly 230,000 gallons of seltzer sold from March – December 2019 (100,000 cases). For 2020, SeekOut Seltzer introduces a brand new seltzer, Clementine + Grapefruit. Tangy and bright, SeekOut Seltzer uses fresh-pressed clementine and grapefruit to craft this zesty hard seltzer. Clementine + Grapefruit is available in 6-packs as well as a 12-can variety pack along with other styles, including Pineapple + Passion Fruit, Cucumber + Juniper, Key Lime + Mint, and Raspberry + Meyer Lemon.
With the rapid-fire growth of the hard seltzer category, macro brands position themselves as a better alternative to soda while producing products with the same levels of processed sugar and high caloric contents. SeekOut Seltzer delivers on its health promise by utilizing real ingredients sourced from longstanding relationships with local farmers. SeekOut Seltzer believes craft beverages should be simple, so they simply use the whole fruit that nature provides, and nothing else. The result is a hard seltzer filled with character that tastes better than the rest.
“Most hard seltzers on retail shelves are made with sugar and artificial ingredients. We saw an opening in the market to produce something delicious, and healthier for our consumers. Every seltzer we offer uses whole fruits, an apple wine base, a splash of pure essence, and carbonated water. With real ingredients, you can let the flavor speak for itself. For our brand new Clementine + Grapefruit, the fresh-pressed clementine adds such an incredible lightness to the seltzer. It’s super refreshing,” says Dave Takush (Head Cider Maker, 2 Towns Ciderhouse).
“Today’s consumer is most interested in discovering products that are healthy and wholesome. We’ve developed recipes that we can stand behind and be proud of knowing that the fruit comes from farmers we work with closely. SeekOut Seltzers are made with no malts, added sugars, concentrates, artificial flavors, corn syrup or cane sugar. And for that, we are excited to be a major producer of Oregon-made seltzer,” says Nels Jewell-Larsen (Director of Business Development, 2 Towns Ciderhouse).
Clementine + Grapefruit marks the latest addition to the SeekOut Seltzer lineup. With its bright citrus flavor profile, Clementine + Grapefruit is destined to evoke what’s truly meaningful for the modern drink. Whether spending time outdoors with friends and family, or seeking a solo journey, SeekOut Seltzer is the perfect beverage for being in the moment, living your best life.
SeekOut Seltzer is now available in nine states throughout the West Coast and Midwest.
About SeekOut Seltzer SeekOut Seltzer aspires to inspire creativity, adventure, and thirst for life through support of authentic experiences and the use of only real ingredients. SeekOut Seltzer is made by the folks at 2 Towns Ciderhouse. Our passion has always been crafting delicious beverages from real, natural ingredients including the highest quality fresh-pressed juice we can find. We applied that same no-shortcuts approach we have with cidermaking to hard seltzer, and the result is a real hard seltzer that not only tastes better, but that you can feel good about too!
Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding.