Brian Koch is the owner of North Portland’s Lombard House pub, and like many others he is grappling with a pandemic, a pivot to delivery, and worldwide protests of an unjust system that have implications far more important than beer and bars.
Portland’s Ecliptic Brewing is releasing their first 16oz cans amidst the current COVID-19 panic, the launch of Vega IPA series in package is one of the few bright spots as of late. Vega IPA has been an ongoing and ever changing experimental hop IPA series that’s been available on-draft for over a year, but now will be available to-go in a brand new format.
More from a press release:
“I’ve always wanted to see an Ecliptic beer in a 16-ounce can but wanted to make sure we launched it with the right beer,” says Ecliptic Brewing’s Sales Manager, Erin Grey Kemplin. “The success of Vega IPA as draft only convinced me that this was the beer to make it happen with.”
As part of Ecliptic’s Limited Release Series, Vega IPA is always evolving with the newest, rarest and most unique hops. Each batch of Vega IPA – whether hazy or West Coast Style- is a creative hop playground for Ecliptic’s brewers. When Vega IPA changes, so will the batch number on the bottom of the can, and customers will be able to learn more about each batch of the beer on the company’s website.
Vega IPA has had five iterations throughout the last year. Says Ecliptic’s Owner and Brewmaster, John Harris, “Customers are excited when they come into our restaurant and see that there’s a new batch of Vega IPA to try, and we’re excited to play with such new and experimental hops that we haven’t worked with before”.
Vega IPA #6 is the first launch of the brand in 16-ounce cans and will be available in mid-March throughout Ecliptic Brewing’s distribution network in both draft and 16-ounce cans.
About Vega IPA #6
Vega IPA is an experimental hop playground for our curious and creative brewers to continuously source new and unique hops. Exploring the boundaries of the IPA style, the result is a fresh and distinctly different IPA with each new release. Vega IPA #6 features Vic Secret, Strata, Galaxy, Mosaic, and Amarillo hops.
Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding.