As expected, the Brewers Association has canceled this years 2020 Craft Brewers Conference and World Beer Cup in San Antonio, TX. Not to mention all of the Oregon events canceled and taprooms closed. Up until yesterday, the BA had insisted that they were moving on with the national small brewers conference, trade show and international World Beer Cup awards. It became apparent this week, that events of this size drawing tens of thousands of people from across the world would be unsustainable. Up until recently, this was looking like the largest ever event and awards of it’s kind.
More from the Brewers Association statement below:
The Brewers Association has been closely monitoring the situation around COVID-19 as it relates to the Craft Brewers Conference® & BrewExpo America® and World Beer Cup™. We have been following updates and recommendations from the Centers for Disease Control and Prevention and the World Health Organization, as well as state and local governments.
Given the developments over the past 24 hours, we have made the difficult decision to cancel the 2020 Craft Brewers Conference & BrewExpo America and World Beer Cup.
The Brewers Association will provide full refunds of conference registration and booth fees, sponsor payments, and World Beer Cup competition entries.
We are grateful to all of you who made plans to attend this year’s events. It is heartbreaking to miss the annual gathering of our craft brewing community, but the safety and health of attendees, exhibitors, sponsors, staff, volunteers, and the craft brewing community at large is paramount to the Brewers Association. We look forward to seeing many of you September 24-26 at Great American Beer Festival® and again March 29-April 1, 2021 for the Craft Brewers Conference in San Diego, Calif. Until then, we will continue to work diligently on your behalf to provide you with relevant and timely resources to help you advance your business goals.
Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding.