Old Town Brewing & Pizza is just one of many breweries experimenting with ways to survive during the Coronavirus related bar shutdown. OTB combined efforts with Reverend Nat’s Hard Cider on a beer delivery service, and is now doing a same-day canning run and release strategy for Haze of our Lives: Perfect Secret. The latest, and second iteration of the Haze of our Lives series is now up for pre-orders that will be delivered within hours of the packaging time – directly to your Portland-area address.
Each release under the Haze of our Lives series acts as a chapter, telling an ongoing story through a sequence of video and beer rollouts. Unfortunately, the COVID-19 virus put the kibosh on production of a video for Episode 2 Perfect Secret. But like the first, Perfect Secret expands on the pillowy, comforting haze of a soap opera in hoppy beer form but with a little bit of international flavor.
“We brought in some “foreign actors” on the hops (German and New Zealand hops),” says OTB owner Adam Milne. “This gave it a more fruit-stripe gum taste and aroma. The beer also has a softer mouthfeel than Episode 1.”
“We’re always looking to challenge ourselves and do something different – sometimes it’s brewing a mushroom ale, other times it’s making a soap opera beer saga,” said Old Town Brewing owner, Adam Milne. “We’re really operating on hidden talents and passion, and this series has only expanded on that.”
Perfect Secret – 2nd Haze of Our Lives Series Beer
Tasting Notes: Big lime, tropical fruit, apricot, passion fruit and light bubblegum (think fruit stripe gum not classical bubblegum)Description: As the dramatic atmosphere unfolds, the thick haze of uncertainty remains. Reminiscence of the past flood the senses; a melting pot of juicy characters of forbidden fruit surround you…but something is different. Something has changed. A presence unlike any other arrives, and it has a secret…
Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding.