Seattle’s Reuben’s Brews is in one of the areas most effected by the current pandemic in the United States, they acutely recognize the suffering that hospitality workers are going through. Like they did with Australian wildfire relief efforts, the team at Reuben’s Brews has made a new beer to benefit those who have been impacted.
You Are Not Alone is a Hazy IPA that will raise funds to support the industry with 100% of the profits being donated to Big Table – a support to those in our industry who have lost their jobs.
More from a press release:
“Like everyone else, Reuben’s has truly felt the effects of this shutdown,” said Reuben’s Co-Founder and Brewmaster Adam Robbings. “We’ve been able to keep our team employed and the lights on by selling beer to-go at our Taproom as well as producing for stores throughout the region, but others in our industry have not been so lucky. We believe we have the responsibility and the opportunity to support people across the industry right now, and this is just one small thing we can do to try to help.”
The new beer was brewed last weekend and will be released around April 16 (or whenever the beer decides it is ready). It will be an 8.5% ABV hazy IPA featuring spelt – one of Reuben’s favorite grains that adds creaminess and mouthfeel to their hop-forward beers. Another interesting note about the beer is the label, which craft beer fans may recognize as an homage to a certain little digestif bottle that warms the hearts of people in breweries and bars around the world.
Additionally, Reuben’s is putting the call out to any other brewery that is able to brew their own You Are Not Alone beer and donate what they can from the proceeds to a charity of their choice. So far, three other breweries have committed to doing their own version of You Are Not Alone – and they are hoping this list grows. Reuben’s is making the template for the beer’s label available to anyone for customization and use on their version of the beer. Brewers are invited to contact Reuben’s directly to discuss recipes and to get the label file.
We’re in this together. We’ll get through this together. You Are Not Alone.
About Reuben’s Brews Adam and Grace Robbings opened Reuben’s Brews in 2012, after an award-winning homebrewing career, naming the brewery after their first child, Reuben. At our family brewery we brew from the glass backwards: designing each beer with intention, unbound by constraints. We know that making that extra effort is worth it. From your everyday favorite beers to our innovative new releases, we help you grow your love of beer. Reuben’s Brews. Beer Unbound.
The Reuben’s Taproom (5010 14th Ave NW in Ballard) is now open daily 10a-7p for to-go sales only due to COVID-19 precautions. Everyone is encouraged to order online at www.reubensbrews.com/to-go to have your beer ready for pickup, or you are invited to stop by for walk-up purchase. The Brewtap (800 NW 46th St. in Ballard) is closed until further notice. For more info, visit http://www.reubensbrews.com or follow @reubensbrews on Facebook, Twitter, and Instagram.
Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding.