Following in the footsteps of the recent pivot by festival organizers to virtual home events, Bend-based Silver Moon Brewing presents the Central Oregon Take-Home Brewfest. But unlike some of the similar virtual events that have cropped up during the pandemic, this event can be enjoyed at any time from your own home without logging in and staring at a screen for hours.
More from the press release:
With the recent news of Brewfest cancellations across the country, there is a hole in our industry that our consumers look forward to each year. Brewfests are a time of collaboration, celebration, and gathering as a unified community of craft beer enthusiasts. With COVID-19 restricting mass gatherings and traditional brewfest models, we thought, “Hey, let’s do something rad”.
Silver Moon Brewing’s “Take-Home” Brewfest is here to salvage the celebration and community engagement that has been limited over the last few months. A total of 18 different Central Oregon craft breweries/cideries have come together to make this possible. Consumers have the opportunity to purchase a full mixed 18 pack, one amazing, mainly limited edition product from each brewery. You are then able to take this mix case home and host your own brewfest in the comfort and safety of your home or backyard.
Dates and Tickets
Tickets to reserve your Central Oregon Take-Home Brewfest cases go on sale starting Monday, June 8th. We are capping tickets/cases at 1000 total. 500 for each pick up day. The tentative date to end ticket sales is June 25th. This will give breweries ample time to produce and package the necessary product for the event.
The event pick up dates are July 24th and 25th. Ticket holders will bring their digitally purchased tickets to Silver Moon Brewing’s pub and claim their mixed cases. Each ticket will have a designated time slot for the day to continue to promote social distancing and not overwhelm the pick up location at any one time. Tickets will cost $50.00 per case. Each case will have a combination of six 16 OZ beers and twelve 12 OZ beers.
The link for ticket sales will go live at 9:00 AM on Monday, June 8th. The link can be found below.
In addition to getting 18 unique beers/ciders, you will also receive two Central Oregon Take-Home Brewfest pint glasses and swag giveaways at the pick up location. All of this coming in a fully customized and branded brewfest box.
Each brewfest box will also contain an informational sheet with beer descriptions and information. On the back side of this sheet will be a voting ballot. Consumers will be able to rank their top three picks and post a photo of themselves to social media, using our event hashtag (#TakeHomeBrewfest). The brewery/cidery with the most votes will receive bragging rights and the Take-Home Brewfest Trophy.
The Central Oregon Take-Home Brewfest is an opportunity for craft breweries and cideries to come together and make a positive impact for our consumers and the community as a whole. With life continuing to change and shift in often sporadic fashion, this event is a way of grounding the community in a way that reflects on simpler times.
This event would not be made possible without the contribution and participation from Central Oregon’s best Breweries and Cideries.
Your support is also greatly appreciated! Share links and spread the word! Shout out to The Source, Oregon Brewer’s Guild and Bend Radio Group for their early support of this exciting project.
Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding.