The world’s largest rare beer auction goes online for their 9th annual virtual event this Saturday, August 1st. The Portland, OR based New Avenues for Youth non-profit has built international recognition for channeling beer nerdom into the cause of assisting at risk and homeless youth.
Previous years have seen Brews for New Avenues raise funds in the six figures through both in-person and virtual rare beer auctions centered around a festival-style gala event in Portland. Though 2020 is different for everyone, New Avenues will channel their experience hosting international travelers and beers into a fully virtual event from 1:30-2:15pm this Saturday.
More from a press release:
The “live” auction that runs from just after midnight until 2pm will feature some of the rarest beers donated from breweries from around the globe, including a 1994 Cantillon Saint Lamvinus, one of 200 bottles produced. Other “live” items include a 3L of Bokke Oma, a 1.5L of de Garde & Tilquin Avenue No. 4, and a 3L of our collaboration with Cantillon – Cuvée de l’Espérance. The 30-minute virtual program beginning at 1:30pm features guest appearances from Cantillon, Drie Fonteinen, de Garde, Upright, Tioga Sequoia, Great Notion, and Reverend Nat’s Cider, among others.
This week, Brews for New Avenues has raised more than $19,000 from an ongoing online silent auction featuring bottles from de Garde, The Referend, Sante Adairius, Side Project, and a Chef’s Dinner by Portland’s Connor Martin, among other notable items. Bottle sales from our Cuvée de l’Espérance collaboration with Cantillon raised over $100,000.
“Never before has supporting the work of New Avenues been more urgent. With COVID, political and economic crisis, and rates of homelessness on the rise, especially for our most marginalized populations from communities of color and LGBTQIA communities, we must have the resources to ensure services remain intact. Brews for New Avenues has been an essential part of meeting this need. “ Sean Suib, Executive Director
Last year’s in person events engaged hundreds of beer lovers, provided unique opportunities to showcase craft brewers from around the world, and raised a record-breaking $260,000+ for our programs and services for youth experiencing or at-risk of homelessness. Other accomplishments of note include:
Since its inception, Brews for New Avenues has raised more than $1 million In support of preventing and ending youth homelessness.
The 10th Anniversary Brews for New Avenues events are scheduled for August 25 th – 28 th , 2021.
You can learn more about New Avenues for Youth at www.newavenues.org or Brews for New Avenues at www.brewsfornewavenues.org.
Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding.