Stone Brewing has largely stuck with their signature bold and devilish lithographed branding since their inception in 1996, but lately is taking diversions in their packaging. From the launch of the Stone IPA Guest Art Series to upside-down labels in the ‘leave no stone unturned’ campaign, you may notice some strange new changes.
The Stone IPA Guest Art Series taps into the talents of their fans for new interpretations of the iconic Stone gargoyle. Limited Edition Stone IPA Guest Art Series cans have been inserted at random throughout six-pack, 12-pack and 24-packs. Currently 6 separate designs can be discovered at random in California, and more to come later this year with national distribution.
The Stone Gargoyle has been an artistic collaboration since Day One. Alongside the original artist, Co-Founders Greg Koch and Steve Wagner were heavily involved in creating the character we see today. In the same spirit, each of the artists who contributed to the Stone IPA Guest Art Series collaborated directly with Koch to ensure the Gargoyle maintained its essence while becoming completely their own.
“This has been an incredibly invigorating project,” said Koch. “The enthusiasm from the artists has really been infectious, and has given me the privilege of experiencing a wide range of interpretations of our protective hero. What’s more, the sheer enthusiasm from folks can be understood in the stories they tell about what our brewery and beer mean to them, and we’re stoked to be able to share those stories on each of the cans.”